A story of beauty

Hello, beautiful souls!

I’m Jolie Castro-Echevarria, the excited CEO of BEAUTY IS ME AJC! This incredible journey is a divine blessing from my Lord Almighty Jesus Christ, to whom I give all the glory for inspiring me to turn my long-held dream into reality. I envisioned a skincare line that celebrates the wonders of nature and embraces the gift of natural beauty, and just like that BEAUTY IS ME AJC was born!

I am absolutely thrilled to unveil my all-natural skincare line, crafted to nurture and pamper your stunning skin! Having faced challenges with sensitive skin myself, I became passionate about creating my own lotions, soaps, and skincare products, which led me to pursue my dream career as a Cosmetic Formulator. My mission is for you to recognize the incredible creation you are—God took His time to Create  you uniquely beautiful Masterpiece! Embracing this truth has set me free, and I want you to see yourself through His eyes: BEAUTIFUL!